Columbia

Omni-Heat is Columbia's proprietary thermal reflective technology featuring metallic dots printed on fabric that reflect and retain body heat while allowing moisture to escape. The original Omni-Heat reflects up to 20% more body heat than traditional materials. Advanced versions include Omni-Heat 3D (enhanced breathability), Omni-Heat Infinity (maximum warmth), and Omni-Heat Helix (increased stretch and breathability).

Columbia offers excellent value by providing reliable outdoor performance at accessible prices. While premium brands like Arc'teryx offer superior technical features, Columbia delivers solid weather protection, innovative technologies like Omni-Heat, and outdoor functionality at 30-50% lower prices. This makes quality outdoor gear accessible to a broader audience without sacrificing essential performance.

Consider your intended use, climate, and budget. For cold weather, look for higher fill power down (650+) and Omni-Heat lining. For wet conditions, prioritize Omni-Tech waterproofing. The Frost Fighter series offers maximum warmth, while the Powder Lite provides versatile insulation. Check for features like adjustable hoods, secure pockets, and powder skirts for winter sports.

Follow care label instructions specific to your jacket's materials. Down jackets should be machine washed with down-specific detergent and dried with tennis balls to maintain loft. Omni-Tech waterproof jackets can be machine washed with technical detergent and should be heat-activated in the dryer to restore DWR coating. Store jackets uncompressed and clean regularly to maintain performance.